T-mobile

Led the redesign for T-Mobile’s identity following their merge with Sprint. We pushed T-Mobile to simplify their logo by removing three of the digits, which would enable them to further elevate their symbol to a standalone icon status.

Elevating the t icon

Because the T symbol and T-Mobile’s magenta hold such a strong association with the brand, we were able to utilize the T icon, in almost infinite ways, as a graphic element, for storytelling.

ICONOGRAPHY

We carry the digits and the curves from the T icon into the iconography for an even more ownable and connected system.

credits

Role: Design Director

Agency: Turner Duckworth

Creative Director: Chris Garvey
Designers: Georgiana Ng, Nicole Jordan, Livvy Pierce
Account & PM: Janice McManemy