Thanks for stopping by
I’m a strategic creative director with over two decades of experience building brands connecting strategy, design, and marketing, that deliver measurable business impact across tech, behavioral health, and consumer goods. I believe the best work is purposeful, grounded in brand truth, and built to scale and adapt.
I love setting the vision and also rolling up my sleeves and designing. With over 10 years of leadership, I lead with positivity and calm confidence, creating safe and collaborative environments. I value communication within my team and strong cross functional partnerships.
In my spare time, I run a letterpress studio and hang out with my husband, two kids and my cat.
How I show up
Leadership
Define brand strategy, positioning, and identity systems
Lead creative across digital, social, events, and go-to-marketing
Partner with product, marketing, sales, and leadership
Build and mentor creative teams
Design
Evolve brands from foundation through execution
Ground decisions in customer insight and competitive context
Measure brand impact from KPIs and performance signals
Create scalable brand systems
Services
Brand strategy
Creative direction
Digital design
Integrated marketing & campaigns
Experiential & Environmental design
Social design
Content & storytelling
Select Clients
