Samsung Galaxy S10 5G
With the Samsung S10 visual identity system already established, when we learned they were also launching a 5G model for North America, we knew we needed to live within the S10 world, but showcase it’s enhanced speed.
Working with Peter Belanger, we were able to achieve this visual as a real shot vs CG through lighting techniques, a specialized rig, fast movement and a very long exposure.
Samsung surprised us by launching the S10 5G earlier than expected at its S10, Fold and Wearables Unpacked Event.
Key Visual
Samsung Unpacked Reveal
Dotcom prelaunch
Key features
OLA Banner
credits
Role: Design Director
Agency: Turner Duckworth
Creative Directors: Chris Garvey
Designers: Carolina Portella, Danny Thompson
Implementation Design: Liisa Turan Walters, Josh Michels, Sara Scanlan
Production: Craig Snelgrove, Jeff Ensslen
Account: Jessica Rogers, Jordan Bosse
5G Photographer: Peter Belanger