Samsung Unpacked VISUAL IDENTITY SYSTEM

Twice a year, Samsung unveils its new product suite during their Unpacked Event. We were tasked with creating the visual identity system for the S10, Fold and Wearables from concept through implementation that would unify all of their products.

In order to do this, we utilized Samsung’s dominant black and white color palette, bold, playful typography and premium fundamentals, we were able to create a unified look that separated themselves from their competitors.

Assets created for this campaign were used in high impact OOH installations, as well as print and digital media across 100+ countries.

credits

Role: Design Director

Agency: Turner Duckworth

Creative Directors: Chris Garvey, John Besford
Design Directors: Carolyn Ashburn, Alice Koswara
Designers: Carolina Portella, Danny Thompson, Thom Pastrano, Jenny Joe, Hollis Griffith, Alex Palatano, Anastasia Laksmi, Giovanna Giordano, Tim Tan, Livvy Pierce, Mark Buenafe, Megan Totah
Implementation Design: Liisa Turan Walters, Josh Michels, Sara Scanlan
Production: Craig Snelgrove, Jeff Ensslen
Account: Jessica Rogers, John Winkleman, Mark Beyer, Emma Melamed, Jordan Bosse