a printer for your Family's busy life
HP introduced their small business ink tank printer into the home. With it's innovative spill free ink system and the ability to print up to 8,000 borderless color prints, it's ideal for busy families that don't have time to worry about their printer. The one client mandate? This is not a photo printer, so none of our spots could show it printing any photos.
Our social assets revolved around a family that was able to use the Smart Tank Wireless 455 for all of their needs.
No Mess, No waste
We contrasted the mess of everyday life with the peace of mind of HP's spill free bottles.
The new HP Smart Tank Wireless 455’s spill-free refill system gives you no mess and no waste. Because you have enough already.
Ink spills aren’t so cute. That’s why the new HP Smart Tank Wireless 455 comes with a spill-free #ink refill system. No mess, no waste. 🐶
planning A Family Trip
When you're able to print up to 8,000 borderless color sheets, you can use your whole living room wall to create your family trip and have ink left over for the boarding tickets.
With enough ink to last up to two years; up to 8,000 color/6,000 black pages, the new HP Smart Tank Wireless 455 never needs a vacation.
With up to 2 years of #ink, the HP Smart Tank Wireless 455 lets you conveniently print high-volume and map out your vacation. ✈️ 🌍
PrepPing for Prom
Teach yourself how to dance, make a corsage and grab your ticket to the dance, all from the SmartTank Wireless 455.
Get borderless, fade-resistant, high-quality HP prints that last for generations with the Smart Tank Wireless 455. Go ahead and give it a twirl.
Borderless, fade-resistant, high-quality #printing is right at your toes with the new HP Smart Tank Wireless 455. 👣👣
Dazzle your date with thoughtful details. The HP Smart Tank Wireless 455 lets you get creative with fade-resistant, high-quality HP #prints. 🌹 👔
credits
Agency: DesignKitchen
Role: Creative Director
Art Directors: Bethany Valoe, Grant Loving, Courtney Israel, Anna McClure, Rachael Laffin
Copywriter: Mike Nevins, Pete Kellen
Project Manager: Julia Vitaro
Production Assistant: Nick Goldsmith
Production: The Werehaus
Editor: New Island Media