HP PREMIUM PCS: Always ON SOCIAL
HP's premium line of PCs dictated an elevated look and feel to capture the attention of older millennials and executives.
For these premium always on posts, we elevated our tone of voice and created a tighter visual language. To do so, we leaned into the premium look and feel of blacks, golds and grays that HP had created for this product line.
Creating everything in house, we suspended laptops, created patterns using speaker vibrations, took a jab at Apple and unveiled a new monitor.
HPs brand sentiment and followers increased and this work was touted as best in class from both Facebook and Instagram. In addition, it opened the doors to work with the Global Printers team and create a lot more social assets.
Evergreen Posts
Lighter than air. Heavier in desire. #ReinventObsession
Rebel, rebel–and dare to be different this holiday season. #ReinventGiving
Audio never looked so good.
Seasonal Posts: New Year' Day
This year, re-awaken all your senses.
credits
Agency: DesignKitchen
Role: Associate Creative Director
Creative Director: Kate Shay
Art Directors: Rachael Laffin, Dolly Totes
Copywriters: Sara Iravani, Erik Gonzalez
Project Manager: Gigi Maaliki
Production Assistant: Lauren Gilbertson