HP Consumer Printers: Always On Social
After our success creating posts for HP's Consumer PC's team, the Printer's team asked us to work our magic on their compact, brightly colored all-in-one deskjet 3700 printer.
Since the notion still stood that teens cared less about specs and more about expression, we set off creating singular stories about how printing and this tiny printer could fit into any teens lifestyle.
Internally, I worked with the teams to structure the process for concepts and production. This made it easier to pitch to the client as well as ensure that they were easily able to visualize what we were going to build.
The team got their hands dirty building sets from scratch as well as shooting and doing motion work in-house. This not only kept costs down, but it allowed us to stay nimble and hit quick turnaround times.
Seasonal Posts
For a tasty treat that won’t give you brain freeze, try the HP DeskJet 3755—the world’s smallest All-in-One printer. 😝😋
The smallest All-in-One printer, the DeskJet 3755, has come out of its shell just in time for Easter! 😝
Hang ten 🏄 with the smallest All-in-One printer around, the DeskJet 3755.
Our printer is neat, petite, and ready for your college feat. 📚 💪
Evergreen Posts
Immerse yourself in the colorful world of the DeskJet 3700. 🔁 😮
We hired a unicorn to show you how easy it is to set up and print with our mobile printing app.
DIY POSTS
Design it. ✍ Create it. ✂️ Flaunt it.💃 Bring your own personal style to life with the help of the DeskJet 3700.
Waiting for April showers 🌧 to turn into May flowers 🌻? Make your own sunshine with the brilliant colors of the world’s smallest all-in-one printer.
credits
Agency: DesignKitchen
Role: Creative Director
Associate Creative Director: Ross Fischer
Art Directors: Rachael Laffin, Dolly Totes, Monica Lo, Grant Loving, Katrina Michie, Robert Karns, Anna McClure, Adam Chang
Copywriters: Erik Gonzalez, Michael Williams
Project Manager: Danielle Casey
Production Assistant: Nick Goldsmith, Lauren Gilbertson