HP CONSUMER PCS: Always on Social

HP came to DesignKitchen to push its colorful line of laptops by re-inventing their voice and resonating with a younger audience on social.

The big idea? A smaller focus. We knew that teens care less about specs and more about having a device they can use to express themselves. Based on that strategy, we built a simple, effective, social-first campaign focused on the laptop’s most expressive feature—color.

The team got their hands dirty building sets from scratch as well as shooting and doing motion work in-house. This not only kept costs down, but it allowed us to stay nimble and hit quick turnaround times.

Over time, HPs brand sentiment and followers increased and the work was touted as best-in-class by Facebook and Instagram. Most importantly, it grew the business by opening the doors to work with the Global Printers team.