NFL Youth Football Festival

For the NFL’s annual Youth Football Festival in New York City, I was tasked with creating a larger than life experience for kids to enjoy during the draft. To do this, I expanded upon the previously established Play60 style guide and designed environmental graphics and credentials that created a fun and exciting experience.

environmental design

Giant towers flanked the entrances welcoming kids to the event. Larger than life size banners and fence wraps draped the field in order to add excitement to the event.

credentials

Created credentials that were just as fun as the environmental graphics for the kids, staff and security.

credits

Role: Designer

Agency: National Football League

Art Director: Stephanie Borgese