A New Angle: Spectre x360 Social Campaign
HP created a beautiful, light, thin laptop with inking technology for the older millennial demographic. We were tasked with developing a social campaign to drive awareness and further generate brand affinity within HP's brand channels.
We created a social-first campaign based upon the modern individual who is incredibly determined, and highly self-confident. They see the world from a new angle and HP crafted a laptop that gives them the versatility and tools to see the world differently.
This campaign was the first time we were able to work with HP to craft a story using multiple assets. The benefit? A full suite of posts that work together to tell as story, as well as lower production costs since we were able to utilize talent, sets and wardrobe for multiple posts.
Redefining Style #spectrex360
Powerful PC. Powerful Stylus. What will you create? #spectrex360
Beauty and power in one #spectrex360
The freedom to make notes your way is a thing of beauty. #spectrex360
Power that goes with you. #spectrex360
Effortlessly mark up your photos. #spectrex360
credits
Agency: DesignKitchen
Role: Creative Director
Art Directors: Monica Lo, Rachael Laffin, Dolly Totes, Grant Loving
Copywriter: Erik Gonzalez
Project Manager: Gigi Maaliki
Production Assistant: Lauren Gilbertson