Ghirardelli Chief Minis Officer Kit

It's a fact that the more friends you have at work the happier you are. Knowing this, Ghirardelli minis wanted to position themselves as sharable friendship chocolates. So we launched a social campaign to recruit Chief minis Officers with a kit to spread joy.

package design

By parodying an HR onboarding kit, we sent our recruits a package containing a CmO name plate, note pads, minis dish and (most importantly) a binder full of sharable chocolates that could help in any critical office situation – from team building to conflict resolution.

social

We used social to drum up interest with potential recruits and illustrate how minis can improve any office place.

Event Design

We also went onsite to local offices in the Bay Area to throw Chocolate Happy Hours where employees could enjoy and share minis with their coworkers.

CREDITS

Agency: Edelman

Role: Associate Design Director

Team: Derekh Froude; Associate Creative Director; Drew Meiser, Junior Art Director; Frank Fusco, Junior Copywriter